Blog
Digital wine tourism — resources and advice for wine estates
Best practices for digitalizing your wine tourism and enchanting your visitors.
Welcoming foreign tourists to your vineyard
British, Dutch, American, German — there are more and more foreign tourists visiting French vineyards. How can we welcome them without speaking all their languages?
Wine tourism management: how can you organise hospitality without compromising on everything else?
Managing wine tourism as a winegrower means constantly juggling the vineyard, the cellar and visitors. Here’s how to organise yourself without burning out.
Setting the price for a wine-tasting tour: free, €3 or €40?
Free or paid? €3 or €15? The price of a wine tour depends on your strategy, not on any universal rule. Here’s how to approach it.
Grape harvest: how can we continue to welcome visitors when the whole team is out in the vineyards?
The grape harvest is the liveliest time of year at the estate — and the busiest. Here’s how to keep the estate open to visitors without compromising the harvest.
Vouvray Wine Cellar: how an audio tour has transformed the visitor experience
How the Cave de Vouvray has enhanced its visitor experience with a €3 audio tour, rallied the whole team behind the project, and opened its cellars even further to an international clientele.
How can you attract more visitors to your vineyard?
Online visibility, local partnerships, visitor experience: practical ways to attract more visitors to your vineyard — and turn them into loyal customers.
Domaine Pierre Sourdais: when the cellar becomes the heart of the story
How Domaine Pierre Sourdais created an audio tour centred on a unique underground cellar and a 360° view of the Chinon region — opening with the winemaker’s voice.
7 ideas for places of interest to enhance your wine tour
7 practical ideas for points of interest to create a memorable wine tour: a shaded bench, a viewpoint, a vineyard gazebo, a children’s play area and much more.
How can we develop wine tourism in 2026?
Practical strategies for developing wine tourism at your vineyard: visitor experience, signage, digital tools, multilingual hospitality and self-guided tours.
Digital tools for wine tourism: booking, audio tour or management software?
Winalist, Rue des Vignerons, digital audio guide: which tools should you choose to grow your wine tourism? A complete overview with FAQ.
How can you create a unique wine tourism experience?
The winemaker’s voice, an immersive audio experience, and a connection to the terroir: how to create an authentic and memorable wine tourism experience for your visitors.
How can a winery organise tours of its estate without placing too much of a burden on its staff?
Find out how wineries use digital audio tours to guide visitors independently, without having to have staff on hand at all times.