The audio tour designed for wine estates
A wine estate is not a museum. Nor is it a generic tourist attraction. It is a living place, with a singular history, a precise terroir, and the people who work the vines every day.
The audio tour you offer your visitors should reflect that. Not a generic AI narration. Not an audio guide built for museums and hastily adapted to wine. A tour that tells the story of your estate, in your voice, in your words.
That is what Merci Gabin makes possible.
What an audio tour for a wine estate is
An audio tour is a guided trail visitors follow from their smartphone. They arrive at your estate, scan a QR code at the entrance, enter a 4-digit access code, and start the tour. No app to download. No account to create.
At every point of interest — a plot, a cellar, a viewpoint, a tasting area — they hear a narration explaining what they see, what happened here, and why it matters.
And what if the signal is poor deep in the cellar? The tour works offline. Downloaded in seconds at the entrance, it keeps working everywhere on your estate.
Why the winemaker's voice changes everything
Many audio guide tools offer narration generated by artificial intelligence. It is smooth, clean, professional.
But it is not you.
When a visitor hears your voice — your accent, the way you say "my vines", your enthusiasm when you talk about the 2019 vintage — something happens. It is no longer a guided tour. It is a transmission.
The visitor understands they are being welcomed by someone who knows every plot, every decision taken season after season. That voice says what no sign, no AI, no outside guide can say: I am here, even when I am not here.
Merci Gabin gives you both options: your own recorded voice, or a professional voice if you would rather not put yourself forward. For estates that want to go further, we can also handle the full audio production — recording on your estate in real conditions, or a studio session with a professional voice actor. Broadcast-quality audio, without you having to deal with it.
What an audio tour brings to your estate
Your visitors welcomed, even when you are busy
You cannot be everywhere at once — running a tasting for one group while another arrives, out in the vines during opening hours. The audio tour takes over. Your visitors are never left with nothing to do.
A memorable experience, not just a visit
A visitor who has heard the story of your terroir, who has understood your winemaking choices, who has lived something real — that visitor does not leave empty-handed. They leave with a story to tell.
Effortless multilingual welcome
Your tour in French and English from day one. Your Dutch, American and German visitors can finally enjoy a real experience at your estate.
Your content updated on your own
A new cuvée, an anecdote to add, opening hours that change — you edit your tour from your phone, in a few minutes, without calling anyone.
What Merci Gabin does differently
Merci Gabin is built exclusively for wine estates. Not for museums. Not for farms. Not for theme parks.
That changes everything in the details: the vocabulary of the interface, the types of points of interest on offer, the support in creating the content, the understanding of on-the-ground constraints (weak signal, visitors arriving unannounced, small teams outside harvest).
Two offers, depending on your situation:
Estate Platform
€79 excl. VAT/month
You create and manage your content. Up to 2 tours, FR + EN, self-service CMS, statistics, your branding built in.
Turnkey
€149 excl. VAT/month
Our team creates the audio content with you — writing, recording, full integration, supported launch.
They have already launched their audio tour
Cave de Vouvray
"Chenin & Tuffeau: the sculpted soul of Vouvray"
A tour through the tuffeau cellars of Vouvray, narrating the history of the place and anecdotes about chenin blanc.
Domaine Pierre Sourdais
"Between cellar and wine"
An audio-guided experience of the intimate cellar and the estate tower, in Cravant-les-Côteaux.
Clos des Quarterons
"From Earth to Sky"
A tour of the Garden of Aromas, awakening the senses before the tasting.
Where to start?
The first step is not technical. It is a conversation: what do you want your visitors to experience? What story do you want them to take away with them?
The content — text, photos, audio — you often already have it, without knowing it. And if you do not know where to start, we handle it with you. Writing, recording, integration: we can take on all or part of the creation, whichever suits you.
At Merci Gabin, nobody is left alone in front of a blank page.
Read next
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Wine tourism audio trail →
From intent to QR code: choosing your points of interest, writing the narration, going live.
Vineyard audio visit →
The experience told from the visitor's point of view, from arrival to what they take away.
Wine tourism software →
Booking or audio tour: which tool actually answers your need, and which one will not.
FAQ
Frequently Asked Questions
Merci Gabin offers two plans: Estate Platform at €79 excl. VAT/month (you manage your own content) and Turnkey at €149 excl. VAT/month (our team creates the content with you).
No. Visitors scan a QR code and open the tour straight in their browser. No installation required.
Yes. The content is downloaded at the entrance to the estate and then works offline, even deep in a cellar.
On average 3 weeks between the decision and going live, depending on how ready your content is.
Yes — most of our clients are family estates. The tool is designed to be managed on your own, with no technical skills required.
Let your estate be heard
Let's talk about what you want your visitors to experience. The first step is a conversation.
Book a call →