The vineyard audio guide that carries your identity, not ours
A vineyard audio guide is a tool of mediation between you and your visitors. Not a technological gadget. Not a showcase for a third-party platform. A bridge between what you know about your terroir and what your visitors are ready to receive.
Your brand, not ours
The first thing to know about Merci Gabin: your visitors do not see "Merci Gabin". They see your estate. Your colours. Your logo. Your visual identity.
The platform steps aside completely. What remains is you.
That is a deliberate design decision. An audio guide that displays the provider's logo rather than the estate's is an audio guide talking about the wrong subject.
An audio guide that fits your strategy
Your vineyard audio guide can take many forms, depending on what you want to offer and to whom:
Free and open to everyone
You welcome families passing through, curious tourists, hikers who stop by. The audio guide is freely available, no booking, no payment. A QR code at the entrance, and off they go.
Paid, to give the experience its value
Your audio trail is part of a structured wine tourism offer. It goes with a tasting, a guided tour, an event. You give it a price that matches your positioning.
Family trail
Content adapted for children, a shorter rhythm, playful anecdotes. A way to welcome families differently, without sacrificing the quality of the adult experience alongside it.
Expert trail
For knowledgeable enthusiasts, wine professionals, journalists. More technical, deeper content that does not simplify what deserves to be explained in detail.
You define your offer. We provide the tools.
The voice that makes the difference
A vineyard audio guide can work with a professional voice recorded in a studio. It is clean, clear, effective.
But when it is the winemaker's voice you hear — with their accent, their turns of phrase, the way they talk about their vines the way you talk about something you love — the experience changes in nature.
It is no longer a guide. It is an encounter.
If you would rather not record yourself, or if you prefer a more neutral voice, we can take on the full audio production: recording on site, or in a studio with a professional voice actor.
What the audio guide changes in practice
At every point of interest — a plot, a viewpoint, a production area open to visitors — the visitor stops, listens, understands. They are not waiting for an available guide. They are not trying to decipher a sign in poor light.
They experience something.
And because the trail works offline — downloaded in seconds at the entrance via a QR code and a 4-digit code — it keeps working everywhere on your estate, even in areas with no signal.
They have built their vineyard audio guide
Audio guide, sign, human guide: each has its place
This is not a question of one replacing the other. Signs, human guides and audio guides each have their use — and their limits.
The sign informs permanently, with no recurring cost. But it wears out over time, faded by the sun, damaged by the weather. It can get in the way of farm machinery if poorly placed. And it does not adapt — the same text for every visitor, regardless of their language or level of knowledge.
The human guide creates a unique relationship, answers questions, adapts to the group. But they cannot be everywhere at once. And their time has a cost.
The audio guide takes over where the other two reach their limits: areas with no signal, simultaneous visitor flows, foreign visitors, off-hours. It does not replace the guide — it lets them focus on what they do better than any tool: the human relationship.
The right wine tourism setup often combines all three, depending on the spaces and moments of the visit.
Read next
Audio tour for wine estates →
What an audio tour is, why the winemaker's voice changes everything, and how to launch yours.
Wine tourism audio trail →
From intent to QR code: choosing your points of interest, writing the narration, going live.
Vineyard audio visit →
The experience told from the visitor's point of view, from arrival to what they take away.
Wine tourism software →
Booking or audio tour: which tool actually answers your need, and which one will not.
Wine cooperatives and tourism →
Welcoming more visitors and telling a shared story: the specific challenges of wine cooperatives.
FAQ
Frequently asked questions
Yes — as long as it works offline. Signal is often absent in the middle of the plots. Merci Gabin trails download at the estate entrance and then work everywhere, without a network.
There is no technical limit. In practice, 8 to 15 points of interest make up a balanced trail for a 45-minute to 1.5-hour visit.
No — and that is not its purpose. It is designed for individual visitors or small groups exploring on their own. For groups with a guide, it can complement the visit on certain parts of the trail.
Merci Gabin offers two plans: Estate Platform at €79 excl. VAT/month and Turnkey at €149 excl. VAT/month. Setup takes 3 weeks on average.
Build your vineyard audio guide
You do not need to know what your audio guide will be before calling us. You just need to know what you want your visitors to experience.
The rest, we build together.
Book a call →